AMELI Zurich
Empowering women with and beyond bags.
AMELI Zurich was born with a clear purpose: to empower women – with and beyond bags. We design elegant yet functional handbags that adapt to the dynamic lifestyles of modern women, offering confidence and ease in every situation.
Crafted ethically in Italy using premium, sustainable materials, our bags are more than accessories – they’re tools of empowerment. Beyond design, we are committed to advancing gender equality by supporting initiatives that uplift and inspire women worldwide.
Our Story: Born from a real need
In 2020, I founded AMELI out of a deeply personal frustration. As a consultant constantly on the move, I was tired of choosing between practical, masculine laptop bags and stylish women's handbags that simply didn’t meet the demands of a busy workday. My husband Charly was the one who gave me the push to believe in myself – without his encouragement, AMELI wouldn’t exist today. Together, we turned this idea into a mission: to create bags that are both functional and elegant – designed for women like me, navigating the challenges of work and travel.
Christina Stahl, co-founder of AMELI Zurich
The WHY behind AMELI
At AMELI, our purpose is simple: to empower women in their everyday lives. We know how much confidence the right bag can inspire – whether you’re walking into an important meeting, commuting across the city, or juggling everything life throws at you. Our bags aren’t just accessories; they’re tools designed to help you stay organized, prepared, and confident wherever you go.
Our commitment goes beyond the bags. We are strong advocates for gender equality and sustainable practices. By supporting women-focused initiatives, working with an ethical, family-owned workshop in Italy, and crafting timeless designs that stand the test of time, we strive to make a meaningful impact, one bag at a time.
Our design philosophy
Each AMELI bag is crafted with women’s needs at the forefront. From dedicated laptop compartments and smart interior organization to designs that seamlessly transition from work to leisure, every detail is intentional. Produced in small batches using premium Italian leather, our bags are built to last – because sustainability starts with durability and timeless style.
A personal connection
For me, AMELI is more than a brand – it’s a reflection of my journey and the women I’ve met along the way. Every bag tells a story, and every customer becomes part of ours. I hope AMELI inspires you as much as your stories continue to inspire me.