Thoughts
5 Years of AMELI: What We’ve Achieved – and What’s Still Ahead
Five years ago, we started AMELI Zurich.At the time, it was more of a “pandemic project” — but with a clear goal: to design a work bag that didn’t feel like a compromise. Something practical withou...
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2024 was a transformative year for AMELI Zurich, marked by growth, challenges, and key lessons. Prioritizing health, trusting my team, and focusing on long-term goals proved essential. By fostering...
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Product development in a start-up... aka. good things take time
What's the difference between fast fashion and slow fashion? How do copy cats, white label and own design differentiate? As a small, premium label, we strongly believe in the longevity of products ...
Read moreBlack Friday has become synonymous with a hyper-discount culture that promotes overproduction and overconsumption in the fashion industry. This culture leads to an alarming statistic: 82% of shopp...
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Fall 2024 Handbag Trends: Elegant Styles for the Season
Update your wardrobe this fall with AMELI Zurich’s latest collection, featuring timeless designs in rich autumn colors. From the chic two-bag trend to versatile burgundy and grey tones, our handbag...
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A Trip to Paris: What to eat, drink, see and shop
Our founder, Christina, spent a week in Paris, blending work with exploring the city's charm. With her AMELI bags, she visited iconic spots, dined at Frenchie, and shopped at Galeries Lafayette. Pa...
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DO'S AND DON'TS: BUSINESSWEAR IN SUMMER
Summer is (hopefully) coming and with it comes the struggle: We want to look professional, yet also want to be able to somehow manage the heat in style and not sweat in our business outfits. DO...
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Handbag Trends 2024: A Stylish Preview
Discover the chic evolution of handbag trends in 2024. From the fiery allure of "Red" to the sleek sophistication of Briefcase Bags, AMELI is your guide to elevated style.
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Discover the perfect winter outfits with AMELI bags! From office days to cozy coffee dates, city strolls, glamorous nights out, and mountain weekends, find your seasonal style inspiration.
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Fall Trends for Handbags 2023: A Guide to Seasonal Chic
Navigate the handbag trends of Fall 2023 with our curated guide. From bold color statements and unique shapes to luxe materials, our exclusive collection perfectly aligns with this season's chic ae...
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