Founded by Christina and Charly, AMELI is the brand that puts an end to compromises. We create pieces that were missing in our own handbag collections and put them into yours. We want to bring you the perfect business handbag, fusing functionality with wearable, contemporary bag designs. Each piece is designed to be an extension of your own ambition and personal style.
We wanted to create a space that not only brought you the brand you were missing in the corporate world, but also helped women everywhere feel like the best version of themselves. As we recognized a need for women to be empowered and informed, we want to accompany women on their journey by offering advice and perspectives on business skills and appearance, attitude and mindfulness.
Above all, AMELI is a brand for women by (almost only) women.
In little under a year, Christina and Charly have gone from a team of two and running every kind of errand imaginable to taking the lead as the heart and soul of the brand. A team of brilliant women pours their love into AMELI to make a brand that brings out the best in all of us.
Manuela is our performance marketing and texting guru with great attention to detail and personal drive, constantly pushing AMELI to the next level.
Michelle is our networking expert and execution machine who lives and shares female empowerment.
Malika is our operations master, ensuring a smooth operation and visual appealing representation of AMELI.
Julia is the textile nerd pushing our products with her textile and production experience to higher grounds.
Christina, the co-founder, is our visionary, creative thinker and advocate for all women out there. With AMELI, she shares her passion for style, empowerment, mindfulness and self-love with all of you.
Luisa, our executive advisor and branding expert, never gets tired of enriching us with her attention-grabbing ideas.
Charly is, as co-founder, the planner, the financial expert and the person who keeps the engine running.