Founded by Christina and Charly, AMELI is the brand that puts an end to compromises. We create pieces that were missing in our own handbag collections and put them into yours. We want to bring you the perfect business handbag, fusing functionality with wearable, contemporary bag designs. Each piece is designed to be an extension of your own ambition and personal style.
Thereby, it was important to us, that we can do more than just "selling bags". We don't want to be another brand that exploits human rights to reduce costs. We also don't want to be sustainable in a way that we use sustainable materials for pieces that are worn 5 times and then thrown away. We believe in longevity, pieces that last, integrity, transparency and craftsmanship. Read more about our approach to sustainability.
And as you see below - We are a team almost only by women. The empowerment and support of our gender is a matter to our heart. We work so hard not only because we love our products, but because we truly believe that we can make an impact. We believe AMELI can be more than a bag.
Above all, AMELI is a brand for women by (almost only) women.
In little under a year, Christina and Charly have gone from a team of two and running every kind of errand imaginable to taking the lead as the heart and soul of the brand. A team of brilliant women pours their love into AMELI to make a brand that brings out the best in all of us.
from left to right
Manda is our leathercare and sustainability enthusiast and has a passion for styling and visual communication.
Manuela is our performance marketing and texting guru with great attention to detail and personal drive, constantly pushing AMELI to the next level.
Michelle is our IT expert and "execution machine" and has a passion for female empowerment & "nerdy-coding-stuff"
Christina, the co-founder, is our visionary, creative thinker and advocate for all women out there. With AMELI, she shares her passion for style, empowerment, mindfulness and self-love with all of you.
Charly is, as co-founder, the planner, the financial expert and the person who keeps the engine running.
Franzi is our social media asset with a passion for communication design & "Getting things done"