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Your AMELI bag, your vision!

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AMELI turns 4!

We can still remember the first prototype we designed in our old apartment, and yet – by now, over 25.000 customers carry our AMELIs around the world. What started for us as a Corona hobby has turned into something bigger than we ever hoped for.

Production in Italy

4 years of working together

What started as a "they are on the way, let's quickly check them out" has turned into four years of valuing Italian craftsmanship, fair working conditions, and a close, collaborative partnership.


AMELIs are for everyday

The design of VIADUKT started on the floor. I even sewed the CENTRAL by myself (terrible idea). By now, we have 6 different laptop bag models and multiple smaller bags and accessories. Still surreal.


90.000 AMELIs

The French name Amelie means industrious and diligent. When we discovered this, it felt fitting – not just for us, but for our customers too. Today, we are proud to have over 90.000 AMELIs following us across all channels and keeping up the AMELI spirit.

Female Empowerment

15.000 EUR donated

We are so happy that, as a young start-up, we have already been able to donate such a significant amount to great initiatives that empower women. It is important to us that we not only empower women with our bags, but also beyond.


From 2 to 12

Starting as a two-person show with Christina and Charly as our co-founders, 12 people are now contributing to our mission of striving for uncompromising handbags every day.


Started in our living room

The first packages we shipped from our 70 m² apartment. Today, we have sold over 37.000 products in 63 countries, and we never imagined a small idea could grow into something so significant. (And we're happy to have our living room back!)


ADVANCE stands for the pursuit of continuous improvement and excellence.

It reflects the qualities of the women who carry our bags – strong, ambitious, and always moving forward, as well as our own commitment to quality and innovation.

We sincerely want to thank you for the support you have given us by adding a free LEUCHTTURM1917 planner or notebook to your order of specific products. The planner or notebook will be automatically added to your order while stock lasts.

LEUCHTTURM1917 is known for their high-quality notebooks that embody precision and creativity, perfectly aligning with our values.

+ free monthly-planner for our laptop bags

For every laptop bag order, we will add an additional A5 18-months-planner in black (German edition).

+ free notebook for selected accessories

For our TECHNOPARK, PORTMONNAIE, or small bags, we will add an additional A5 notebook in light grey

The promotion is valid from July 11, 2024, at 8:00 AM CET. It cannot be applied retroactively to previous purchases. The promotional items will be automatically added to your order when the conditions are met. The offer for the 18-month planner applies with the purchase of any laptop bag, while the notebook will be included with the purchase of the TECHNOPARK Small, TECHNOPARK Classic, the PORTEMONNAIE, and small bags. All other products that do not meet these criteria are excluded from this promotion. The promotion is valid while supplies last. We reserve the right to change or terminate this promotion at any time without prior notice.