My birthday is coming...
... and I want to celebrate with you.
This year, for my birthday, I wanted to share something a little more personal.
Instead of receiving gifts, I’m taking a moment to reflect - on what life (and AMELI) has taught me by 33. To mark the occasion, I’ve curated a selection of my favorite AMELI bags - the ones that have accompanied me through big meetings, weekend getaways, and everyday routines.
Because the most meaningful gift is sharing this journey with you - our community. Thank you for being part of it.
Tough to choose, but...
My 5 favorite pieces and why
“My ultimate travel companion.”
It’s so easy-going, effortlessly stylish, and surprisingly spacious. Whether I’m hopping on a train or heading to a meeting abroad — this is the one I always grab.
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“The very first bag we ever created.”
My go-to handbag when I refuse to compromise — on function or design. When I walk into a meeting with the CENTRAL, I feel so much more confident.
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“My personal confidence boost.”
I wear it on stage, during keynotes, and whenever I want to feel strong and sharp. It took us quite a while to perfect this one — maybe that’s why I love it so much.
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“The backpack that doesn’t look like one.”
Our bestseller — and for good reason. I carry this bag almost every day: as a backpack when I’m on the go, by the handle when I head into a meeting.
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"The perfect gift for my dad"
My mum already had several AMELI bags — so I designed this one for my dad. The smaller version is perfect when you don’t carry many cables.
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A journey in 10 lessons
Discover what I've learned by 33 - through life, leadership, and AMELI.
10 Things life (and AMELI) taught me by 33
In this personal reflection, Christina - Co-Founder of AMELI Zurich - shares 10 lessons from her founder journey. From embracing imperfection and asking for help to building resilience and communit...
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