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The AMELI Guide to Meaningful Gifting

The AMELI Guide to Meaningful Gifting

Advent, advent, a light is sent. First one, … Today marks the official beginning of our magical and beloved Christmas time. It’s the first advent. People all over the world light a candle, start decorating their houses festively, and many begin to wonder: Which Christmas gifts am I going to give this year? Gifting is not always easy – especially if the gift should express your feelings for somebody very special. Therefore, our AMELI team has put together a list of tips and a selection of thoughtful gift ideas to help you find that “perfect” Christmas gift. You might want...

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Slow down, don't speed up - Why we should start to think differently about "Black Friday"

Slow down, don't speed up - Why we should start to think differently about "Black Friday"

It’s that time of the year again – Christmas is approaching, and the US celebrates Thanksgiving, marking the official start of the high sales season and overwhelming consumers by thousands of special offerings. You don’t need to glimpse into your calendar to know today’s date – everywhere you’re looking you’ll find ads saying something like “It’s Black Friday – get the best deals now”. In fact, literally taken Black Friday is quite dark. Retailers use price discounts and exceptional offers to trigger consumers to buy now, to buy more and especially to buy anything (no matter if there is an...

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A seat at the table: How strong women challenge traditional power structures

A seat at the table: How strong women challenge traditional power structures

Most everyone is undoubtedly familiar with the phrase "having a seat at the table". The table in this metaphor is a symbol of power, negotiation, and credibility through which one can forward their education, career, and lifestyle. For women in traditionally male-dominated positions, there is much more behind coming to the table than simply taking a seat.

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How we try to be sustainable at AMELI and how it is reflected in our core values

How we try to be sustainable at AMELI and how it is reflected in our core values

Since the foundation of AMELI ZURICH, producing with integrity and having a mindful use of resources are part of our DNA. As a young fashion company, we see it as our responsibility to actively position ourselves on this topic and implement sustainability in our business strategy. Our main core values craftsmanship, integrity, and transparency shape the way we think and operate here at AMELI ZURICH.

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