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Slow down, don't speed up - Why we should start to think differently about "Black Friday"

Slow down, don't speed up - Why we should start to think differently about "Black Friday"

It’s that time of the year again – Christmas is approaching, and the US celebrates Thanksgiving, marking the official start of the high sales season and overwhelming consumers by thousands of special offerings. You don’t need to glimpse into your calendar to know today’s date – everywhere you’re looking you’ll find ads saying something like “It’s Black Friday – get the best deals now”. In fact, literally taken Black Friday is quite dark. Retailers use price discounts and exceptional offers to trigger consumers to buy now, to buy more and especially to buy anything (no matter if there is an...

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